BRIXWORX is a celebration of all things Lego but mostly a place to share my builds.
Tuesday, October 14, 2014
Lego to End Partnership with Shell
Lego
recently announced that it will not renew its contract with Shell when it
ends in 2016
. “We want to clarify that as things currently stand we will not renew the co-promotion contract with Shell when the present contract ends,” the company said in a
statement
released last week. The announcement comes after a three-month-long
campaign
by the environmental group, Greenpeace. The group set its sights on Lego, demanding that the toy company
drop its partnership with Shell
.
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