Lego to End Partnership with Shell

Lego recently announced that it will not renew its contract with Shell when it ends in 2016. “We want to clarify that as things currently stand we will not renew the co-promotion contract with Shell when the present contract ends,” the company said in a statement released last week. The announcement comes after a three-month-long campaign by the environmental group, Greenpeace. The group set its sights on Lego, demanding that the toy company drop its partnership with Shell.